Healthy Start for Kellys Vegies Clients – September 2012


Quench your thirst!!

Pure Orange Juice

1 bottle gives you 122% of your recommended daily allowance of Vitamin C

Get your burst of Vitamin C first thing in the morning with Johnson’s
Freshly Squeezed Premium 1Ltr Orange Juice
now available at Kellys Vegies
Online retail price only £3.49

by sending us an email and writing “Orange Juice” in the email header.
We will add one bottle to your regular order and send you one to try out at no charge.
If you don’t like or want to remove Orange Juice from future orders,
simply log into your account or email us back.


Kellys Vegies September Offer


10% Off your fruit and veg box when you order a meat box too!!

No minimum order
Great range to choose from, including all gourmet sausages
One-off meat orders now possible

Offer valid all of September > Log in here to place an order

Forgotten your log in details, email us here

Succulent Steaks

Our high quality meat comes from British rare breeds to ensure maximum flavour.
Choose from Fillet , Rib-Eye, Sirloin or Rump Steaks
Or to go with your Sunday roast, why not try our Topside or Brisket Roasting Joints

Free Range Chicken

From whole chickens, to diced chicken, chicken fillets,
chicken burgers and chicken legs, we have a range that will suit any meal

Kellys Vegies Ltd, Unit 3 Central Estate, Denmark Street, Maidenhead, Berkshire SL6 7BN

All meat is delivered part frozen in insulated ice boxes in order to guarantee maximum freshness

The Organic Food Movement – A Marketers Dream


Kellys Vegies is often asked if our produce is ‘organic’. It’s an interesting question and one that we always answer, “No. Our produce is fresher than that!”

The organic food movement seems to have changed substantially, particularly over the last decade. What was originally a health movement aimed at ensuring the supply of high quality and pure food, gradually evolved into a social campaign with political motivations. Social and environmental justice became more important than high quality food it seems, to the point where government intervention through subsidies, programs, incentives and schemes were implemented. This often came at the taxpayers’ expense, and continues to do so.

Never put it past the private sector to take full advantage of the opportunities the organic food mania has presented either. When it comes to organic food, prices tend to be two to three times higher than non-organic alternatives. What this means for the food industry, despite its heavy regulation, is that food companies often exploit loopholes with shady terminology in an effort to exploit the “quality” an organic label builds for a product.

Consumers have grown accustomed to paying higher prices for organic food and readily accept those higher prices in the belief that the food they are buying is of better quality. What we are finding however is that more and more food companies are not selling higher quality food, they are simply changing their production process slightly and using confusing terminology in an effort to brand their products as organic products.

Researchers recently released a comprehensive white paper called Packaging as a Vehicle for Mythologizing the Brand, which highlights the commercial influence specific terms have on the sales volumes of various food products. By simply adding the words “natural” or “organic” to the packaging, higher prices were not only achieved, but sales volumes increased.

Does this mean that all organic food on the shelf is nothing more than a marketing gimmick? Not entirely, but what it does demonstrate is that the unwavering faith the average consumer has in organic products is often unjustified.

At Kellys Vegies we’re committed to good health, healthy living and supporting our local growers.